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STRATEGIES: MARKETING ADVISOR

Privacy and Marketing

Customer relationship management and customer privacy may seem like opposing forces to most e-marketers. Here's how to make sure they don't collide.

By Kim M. Bayne, Advisor Contributing Writer


About this Article:

What's up on the marketing front? What are the legal ramifications of using customer lists from defunct e-businesses?

Keyword Tags: Amazon, Business-to-Business (B2B), Business-to-Consumer (B2C), Communications, Contact Management, Cozen and O'Connor, Customer Relationship Management (CRM), DiaLogos, Dynaptics Corporation, e-Business Management, e-Commerce, Management, Marketing, Quadstone, Responsys.com

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ARTICLE INFO

DataBased.Advisor.com

Print Edition: February 2001, Page 20

NOT ONLINE NOT ONLINE: This article may be available on compilation CD or original print issue.

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