About this Article:
How can a company keep a customer for life? In an age of consumer fickleness and the hottest new thing, is it possible to reward loyal customers? Are loyalty marketing programs working or are they merely bribing customers without tangible results? This article examines several loyalty marketing programs with real world companies and discusses the pros and cons of current trends in loyalty e-marketing.
Keyword Tags: American Airlines, American Express, Bain & Company, Business-to-Consumer (B2C), Business Solution, E-Business, E-Business Management, E-Commerce, EarthLink, Lycos, Marketing, Netcentives, United Airlines