Electronic Specifications

We encourage advertisers to submit ads electronically. Ad files must comply with the following specifications

• Submit ads in TIF or PDF format only (NOTE: When saving a PDF file, make sure "PDF/X-1a" is selected)
• Do not covert a PDF file to a TIF file
• Quark, .EPS, .AI and other format files are not accepted
• Use 300 dpi and CMYK color -- no spot or RGB color
• Files must be created at 100% of actual size
• Compress all files into a ".zip" or ".sit" file before sending
• Advisor Media uses Microsoft Windows only
  
  

Send advertising materials to Traffic@AdvisorMedia.biz. If you have questions write to this address or call Advisor Media's traffic department at 858-278-5600.

Storage of Ad Materials: All ad files will be retained by Advisor Media for 12 months, and then are subject to being destroyed unless otherwise advised in writing by Advertiser.

Full Page

Partial Page

• Borders are required on all partial page ads.
• Set border at applicable width and height dimensions stated above.

Spread

• For ads that have type across the gutter, please allow for letter and word break.
• Magazine is saddle stitched.
• Word Break = 1/2" (1/4" on each side of center)
• Letter Break = 1/4" (1/8" on each side of center)

Marketplace Section (available in some publications)

Mechanical Diagrams

2 Page Spread	Bleed Area Live Area Trim Word Break Letter Break Center
1. Bleed Size- 16 1/4" x 11 3/8" 2. Live Area- 14 7/8" x 9 7/8" 3. Trim- 15 3/4" x 10 7/8" For ads that have type across the gutter, please allow for letter and word break. Magazine is saddle stitched. Word Break = 1/2" (1/4" on each side of center) Letter Break = 1/4" (1/8" on each side of center)

Text Ad Specifications

It is the advertiser's responsibility to provide suitable text ad copy. If it is not provided, Publisher may create a text ad based on the Advertiser's message in the print ad.

Advertisers should verify with Publisher that a purchased print advertising package includes a Web ad.

Text Box Ad: Headline + Offer + Link

• Text ad consists entirely of text, without graphics.

• Headline portion of ad may be bolded, with restraint.

• Text Box ads may have a colored border and a colored background. Colors are determined by Advertiser, subject to style approval by Publisher. Box size is approximate and stated for relative comparision only. As with all Web text, the actual size depends on the length and layout of the text, and on the user's browser type, window size, and text settings.

Text Link Ad: Offer + Link

• Text ads consist entirely of text, without graphics.

• Text Link ads typically appear in Sponsors, Marketplace, Opportunities or other lists of similar ads.

• One section of text may have a link, either visible or embedded in the text. If link is embedded, it does not count as part of ad length.

• Total length of Text Link Ad is normally based on corresponding magazine print ad size. All visible characters and spaces are counted.

• Full page print = 100 characters text

• Half page print = 50 characters text

• 1/3 page print = 33 characters text

• 1/4 page print = 25 characters text

• Marketplace print = 10 characters text